Coffee & Beer Roots

Coffee & Beer Roots in Matsuyama is an inviting blend of café, bar, and craft beer store tucked away on the second floor of a modest downtown building. It’s the kind of spot that comfortably serves multiple roles—from morning coffee stops to relaxed afternoon hangouts and early-evening sips of local craft beer.

The coffee here gets serious attention: beans are freshly ground for each order and brewed using a slow, careful nel drip method. The 本日のコーヒー (coffee of the day) regularly draws visitors looking for a quiet moment or a caffeine fix with subtle depth. The pour-over process fills the air with a clean, rich aroma that pulls people into lingering conversations or quiet work sessions trapped between sips.

While the café leans into its coffee roots, it also extends a warm welcome to beer lovers. Craft beer drinkers can find a rotating selection of nitrogen-infused fresh draft beers, often the sole special on tap, adding variety without overwhelming choices. Locals appreciate that it’s one of the few places in Matsuyama where daytime drinking is easy and unhurried, making it a rare spot for weekend or weekday early afternoons.

The menu offers noteworthy choices like a lasagna set featuring locally sourced wild boar meat sauce, pairing unexpectedly well with the cooler beer options, and a sizeable Basque cheesecake with just the right balance of creaminess and tang. Morning visitors benefit from a toast set available until mid-afternoon, making it a practical stop for a leisurely breakfast or a light lunch.

Inside, the space is small and cozy—with about five counter seats and a couple of tables—creating a quiet atmosphere where the local regulars and newcomers mingle without fuss. The clientele is mixed: from university students and casual daytime visitors to groups fresh from weddings, and even solo patrons seeking a low-key place to relax. Music plays softly in the background, never overpowering, supporting the calm vibe rather than dictating it.

The owner’s quiet attentiveness shows in small gestures, like chatting about shared interests (there’s a fun display of Snoopy memorabilia, reflecting the owner’s fondness for the character) or carefully reminding guests about the stairway on the way out. These personal touches contribute to an easy-going environment where many feel comfortable returning.

Best times to visit are weekday mornings to arrest your day with well-crafted coffee or early to mid-afternoon for a slower pace, maybe accompanied by a skillfully brewed beer. If you want an atmosphere that balances calm familiarity with subtle quirks, this place has a thoughtful, lived-in feel uncommon in busier downtown cafés.